Website positioning on the Internet – often associated with SEO (search engine optimization) are marketing actions aimed at achieving and then maintaining the highest possible position for your key phrases in internet search engine (popular Google or Bing).
SEO are mainly clearly defined actions related to creation and optimization of content on Your website, additionally it focuses on acquiring incoming links. SEO is also responsible for technical improvements of Your website.
Within website positioning pages it is important to obtain as high position as possible for the link, which leads to website positioned by us. Currently the most popular internet search engine in the market is Google, it displays with standard settings usually 10 links to websites (I do not take into consideration paid advertisements and various kinds of additional functionalities of internet search engine). As we know well, about 90% of people surfing the Internet use in truth only the first page of internet search engine – they do not go to positions 11-20, so we really know that only TOP 10 counts – it is basic objective of positioning websites for each SEO agency.
Is SEO the part of positioning?
Reading plenty of information about positioning available on the Internet, we meet often the term SEO (search engine optimization, i.e. translating into Polish optimization of websites for internet search engines). SEO, due to the fact that it showed for decades, how effective it is, is currently the method preferably applied by professional positioners. This method consists in continuous improvement of our website (especially with regard to contents and changes in its code) and incoming links in terms of known factors of the algorithm taken into consideration by the ranking in internet search engine. SEO requires from positioners continuous testing various ways, so that we can work out the best optimization for given issue to ensure stable and high positions in internet search engine. Summing up and simultaneously answering the above question – yes, SEO is extremely important stage of positioning activities.
Let us remember that the optimization is out of the question, when we use various automated solutions, for example: generators with large number of links.
Professional positioning is success of Your company
Currently we are required to be visible on the Internet, nowadays if Your business is not visible in the web, it cannot count on success, therefore many entrepreneurs, in order to reach more and more customers and develop their business, decide to cooperate with SEO agency. When You appear high in internet search engine, it gives You the guarantee of the increase of visibility and as a result traffic and the number of users on Your website, what results in – higher sales. However it is worth remembering that positioning is long-lasting process and it is however necessary to wait a bit for results.
Positioning gives You many possibilities above all of the development of Your business in many areas – not only You reach potential new customers, being visible in internet search engine, You inspire trust of people and build awareness of the brand, which You create. When You will already appear in search results and You are visible under many keywords, know that Your potential customers will begin quickly to associate You positively. High position translates always into credibility in the eyes of customers, practice showed that they as a rule trust Google internet search engine and click on the links, which it offers them as first.